Toiteväärtus

Tarbijad on hakanud üha enam tähelepanu pöörama oma toidu kvaliteedile, sest toitumist puudutavad otsused on üliolulised. Leiba, pagari-, kondiitri- ja šokolaaditooteid valides soovivad inimesed teada, kui tervislikud, maitsvad ja värsked need on. Puratos kui ülemaailmselt tuntud uuenduslike toodete ja teenuste pakkuja pagari-, kondiitri- ja šokolaaditoodete sektoris on võtnud oma ülesandeks pakkuda parimate omadustega tooteid ja lahendusi, maitse osas mööndusi tegemata.

Health & Well-Being at Puratos

Our Health & Well-Being approach consists of 9 building blocks. While the Health part is backed up by science, the Well-Being part is linked to a consumer perception that these types of food are better for them.

GRAINS & seeds

GRAINS & seeds

We increase the quantity of grains & seeds in our products. Additionally, we promote the use of wholegrain versions to stimulate the consumption of bakery products containing high levels of grains, wholegrains and seeds. This helps consumers around the world to reach their recommended daily intake of fiber.

SUGAR reduction

SUGAR reduction

Puratos helps to lower sugar consumption through its complete range of sugar reduced patisserie & chocolate products. Additionally, we rework existing recipes with the aim to reduce sugar content by a minimum of 3%. Any sugar removal, reduction and/or replacement action should not compromise neither products taste, nor texture.

more FRUITS

more FRUITS

We increase, whenever possible, the fruit content in the fillings or the fruit filling content in the final application.

FAT reduction

FAT reduction

We aim to remove or reduce fats, especially of low nutritional quality, or to replace them with fats of good nutritional quality. We also focus on removing trans fatty acids and replacing them with healthier fat sources.

SALT reduction

SALT reduction

We offer solutions to reduce the quantity of salt in baked goods to help consumers abide to the 5g of salt/day as part of the World Health Organization recommendation.

CLEAN(ER) label

CLEAN(ER) label

More and more consumers want to reduce ingredients perceived as undesired such as additives, artificial colours and flavours. Puratos offers clean and cleaner label alternatives allowing for a shorter, clearer and cleaner ingredient list of the finished products.

ORGANIC

ORGANIC

To answer the increasing demand for more natural products, Puratos provides, whenever possible, an organic alternative without compromising on taste, texture and overall functionality.

GLUTEN free

GLUTEN free

As an increasing number of people tend to avoid gluten in their diet, Puratos provides, whenever possible, nutritionally balanced gluten-free alternatives without compromising on taste and texture.

PLANT based

PLANT based

We contribute to a better planet by offering plant-based alternatives with taste, texture and functionality as close as possible to the traditional counterpart.

Meie

Toiteväärtusele pühendunud

Toodete toiteväärtuse täiustamine

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Toodete toiteväärtuse täiustamine

Iga kord, kui töötame välja uue toote, tagame, et selle toiteväärtus on optimeeritud, ilma et see mõjutaks maitseomadusi.

Teadustegevus

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Teadustegevus

Oleme koostöös akadeemilise ja teadusmaailmaga pühendunud teadusuuringute juhtimisele ja toetamisele, aidates kaasa tarbijate tervise ja heaolu paranemisele.

Teadmiste jagamine

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Teadmiste jagamine

Jagame klientidega oma teadmisi ja kogemusi ning pakume neile tarbijakäitumise ja toitumisega seotud infot.